Kabar Medsos – Apple Inc on Tuesday unveiled its new AirPods Max, a set of wireless over-ear headphones, at $549 apiece, pricier than some of its other popular phone and tablet products, in a measure aimed at boosting sales over the December holiday period.
The new AirPods, which will have up to 20 hours battery life, will be shipped starting next Tuesday, Apple said. But less than 12 hours after Apple announced the products, shipping times for U.S. customers had stretched past a dozen weeks, according to review of Apple’s website, pushing arrival times well into 2021.
Because over-ear headphones create a seal around the ear, they are capable of delivering higher audio quality than in-ear devices and remain the standard form factor in professional studios. The AirPods Max model will compete with high-end headphones such as Bose’s Noise Cancelling 700 units, which retail for $340 with holiday discounts.
At $549, AirPods Max headphones are more expensive than Apple’s entry-level iPhone, iPad and Watch models. The company also said Tuesday that pricing for its base, in-ear AirPods model and AirPods Pro model would remain the same at $159 and $249, respectively.
The company said the AirPods Max contains nine microphones and two of its H1 chips, Apple’s custom-designed audio processor. The microphones help reduce wind noise on phone calls, provide noise cancellation and also adjust audio levels in real time using microphones inside the ear cups.
The company’s last quarter results showed a rise in sales in its accessories unit, even as revenue from its flagship iPhones dropped 20.7%, the steepest quarterly drop in two years. For the company’s fiscal 2020, accessories sales were up 16% at $53.8 billion, while iPhone sales were down 3% at $137.8 billion.
Apple had launched its newest iPhone range with faster 5G connectivity in October, a month later than its usual September release, due to pandemic-linked delays.
The company also said Apple Fitness+, its $10 per month fitness subscription service, will be launched on Dec. 14. Shares of Peloton Interactive Inc, which also offers virtual fitness classes, were down 2% in before-market trading.
Apple Meluncurkan AirPods Max Baru Senilai $ 549 Untuk Meningkatkan Penjualan Saat Liburan
Kabar Medsos – Apple Inc pada hari Selasa meluncurkan AirPods Max baru, satu set headphone over-ear nirkabel, masing-masing seharga $ 549, lebih mahal daripada beberapa produk ponsel dan tablet populer lainnya, dalam ukuran yang bertujuan untuk meningkatkan penjualan selama liburan Desember Titik.
AirPods baru, yang akan memiliki daya tahan baterai hingga 20 jam, akan dikirim mulai Selasa depan, kata Apple. Tetapi kurang dari 12 jam setelah Apple mengumumkan produknya, waktu pengiriman untuk pelanggan AS telah melewati belasan minggu, menurut ulasan situs web Apple, mendorong waktu kedatangan hingga 2021.
Karena headphone over-ear menutup telinga, headphone ini mampu memberikan kualitas audio yang lebih tinggi daripada perangkat in-ear dan tetap menjadi faktor bentuk standar di studio profesional. Model AirPods Max akan bersaing dengan headphone high-end seperti Bose’s Noise Cancelling 700 unit, yang dijual seharga $ 340 dengan diskon liburan.
Dengan harga $ 549, headphone AirPods Max lebih mahal daripada model iPhone, iPad, dan Watch level pemula Apple. Perusahaan juga mengatakan pada hari Selasa bahwa harga untuk basis, model AirPods in-ear dan model AirPods Pro akan tetap sama masing-masing pada $ 159 dan $ 249.
Perusahaan mengatakan AirPods Max berisi sembilan mikrofon dan dua chip H1-nya, prosesor audio yang dirancang khusus Apple. Mikrofon membantu mengurangi kebisingan angin pada panggilan telepon, memberikan peredam bising dan juga menyesuaikan tingkat audio secara real time menggunakan mikrofon di dalam penutup telinga.
Hasil kuartal terakhir perusahaan menunjukkan peningkatan penjualan unit asesorisnya, bahkan ketika pendapatan dari iPhone andalannya turun 20,7%, penurunan kuartalan paling tajam dalam dua tahun. Untuk tahun fiskal 2020 perusahaan, penjualan aksesori naik 16% menjadi $ 53,8 miliar, sementara penjualan iPhone turun 3% menjadi $ 137,8 miliar.
Apple telah meluncurkan jajaran iPhone terbarunya dengan konektivitas 5G yang lebih cepat pada bulan Oktober, sebulan lebih lambat dari rilis biasanya pada September, karena penundaan terkait pandemi.
Perusahaan juga mengatakan Apple Fitness +, layanan berlangganan kebugaran $ 10 per bulan, akan diluncurkan pada 14 Desember. Saham Peloton Interactive Inc, yang juga menawarkan kelas kebugaran virtual, turun 2% dalam perdagangan sebelum pasar.