Kabar Medsos – Fire Polish Diamonds has rebranded in order to strengthen its position in the market, the company announced this week.
Fire Polish Diamonds is now Facets of Fire Diamonds, a trademarked name that is accompanied by the tagline, “Love Is Better in Color.”
There is a media kit for retailers who sell the brand that features the new name and logo.
It includes imagery, a press release, brochures, an infographic, a promotional video, print ads and a co-op spot for TV.
Facets of Fire also has a new website and social media accounts, including a fresh Facebook page and an updated Instagram.
Commenting on the rebrand, Facets of Fire President and CEO Glenn Markman said: “We’re unveiling our new brand identity, evolving Fire Polish to Facets of Fire to further strengthen our breakthrough positioning for this unique product.
“With our beautiful new designs throughout the collection, more dramatic storytelling to capture the imagination of buyers, and an enriched marketing and communications plan, consumers will never look at diamonds the same way again.”
The pavilion of each Facets of Fire diamond is etched with microscopic facets—technically called diffraction gratings—that act as tiny prisms, releasing more color and sparkle in the diamond than traditional cutting techniques.
The difference can be spotted with the naked eye.
Both the Gemological Institute of America and the American Gem Society recognize the technology behind Facets of Fire, which was developed at the California Institute of Technology, as an advanced cutting technique.
It has five national and international patents.
The Facets of Fire Diamond jewelry collection features natural diamonds weighing between 0.25 and 10-plus carats.
Loose diamonds are available, as are solitaire, engagement and bridal rings, as well as bracelets, necklaces, studs, hoops, drops and huggies, all in 18-karat white or yellow gold.
Fire Polish Diamonds Telah Berubah Merek
Kabar Medsos – Fire Polish Diamonds telah berganti merek untuk memperkuat posisinya di pasar, perusahaan mengumumkan minggu ini.
Fire Polish Diamonds sekarang menjadi Facets of Fire Diamonds, nama merek dagang yang disertai dengan tagline, “Love Is Better in Color.”
Ada kit media untuk pengecer yang menjual merek yang menampilkan nama dan logo baru.
Ini termasuk citra, siaran pers, brosur, infografis, video promosi, iklan cetak dan tempat kerjasama untuk TV.
Facets of Fire juga memiliki situs web dan akun media sosial baru, termasuk halaman Facebook baru dan Instagram yang diperbarui .
Mengomentari perubahan merek, Presiden dan CEO Facets of Fire Glenn Markman berkata: “Kami mengungkap identitas merek baru kami, mengembangkan Fire Polish menjadi Facets of Fire untuk lebih memperkuat posisi terobosan kami untuk produk unik ini.
“Dengan desain baru kami yang indah di seluruh koleksi, penceritaan yang lebih dramatis untuk menangkap imajinasi pembeli, dan rencana pemasaran dan komunikasi yang diperkaya, konsumen tidak akan pernah melihat berlian dengan cara yang sama lagi.”
Paviliun dari setiap berlian Faset Api diukir dengan faset mikroskopis — secara teknis disebut kisi difraksi — yang bertindak sebagai prisma kecil, melepaskan lebih banyak warna dan kilauan pada intan daripada teknik pemotongan tradisional.
Perbedaannya bisa dilihat dengan mata telanjang.
Baik Gemological Institute of America dan American Gem Society mengakui teknologi di balik Facets of Fire, yang dikembangkan di California Institute of Technology, sebagai teknik pemotongan tingkat lanjut.
Ini memiliki lima paten nasional dan internasional.
Koleksi perhiasan Facets of Fire Diamond menampilkan berlian alami dengan berat antara 0,25 dan 10-plus karat.
Berlian lepas tersedia, seperti solitaire, cincin pertunangan dan pengantin, serta gelang, kalung, stud, hoop, drop dan huggies, semuanya dalam emas putih atau kuning 18 karat.
