Disney Princess toys and Frozen characters are returning to Mattel

disney princess toy

Kabar Medsos – It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow White, Cinderella, Ariel, Moana and other Disney heroines. Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel (MAT) soared more than 8% Wednesday following the announcement of the Disney (DIS) deal. Hasbro’s (HAS) stock was down 2%.…