Snapchat showing solid increases, 280 Million Users

Kabar Medsos – Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage – Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app’s biggest increase in its YoY usage growth in more than 3 years While Snapchat usage increased in all regions, the app once again saw…

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Twitter Launches New Feature That Lets Users Share Tweets to the Snapchat App

Kabar Medsos – Twitter Inc launched a new feature on its mobile app on Thursday that would allow users to share tweets directly to Snap Inc’s photo messaging app Snapchat, in a bid for cross-media engagement to get more users. Users on the iOS platform can now post tweets on stories, or send them as individual messages on Snapchat by tapping on the share icon, Twitter said. It plans to roll out the feature soon for Android users. Twitter added it would start testing a similar feature for stories on…

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Snapchat Launches Video Spotlight Feature, this Feature is Like Tiktok

Kabar Medsos – Snap Inc is rolling out a new tool for its Snapchat app to feature popular videos, called Spotlight, and said it will pay out $1 million a day to creators of the top-performing posts. To earn the money, video submitters to Spotlight don’t have to have large followers — or even have public profiles. Instead, an algorithm will determine what to show Snapchat users based on how often others view the post. If others view the same video repeatedly, for instance, that’s a signal it’s catching on…

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